Inspire Change
Inspire Change
The entire NFL family is committed to conversations and actions that move us towards a more equal and just tomorrow. As part of Inspire Change, the League’s social justice initiative, the League works to showcase the collaborative efforts of players, owners, and clubs to create positive change in underserved communities across the country. The work encompasses programs and initiatives in four key areas: education, economic advancement, police-community relations, and criminal justice reform.
Together, we can all use our platforms to "Inspire Change." But to understand what’s happening in our world today we must reflect on what has happened in the past.
The NFL Foundation is proud to support digital education innovator EVERFI in sharing their 306-African American History curricula in schools nationwide. The 306 program invites participants to learn about the dynamic contributions of Black Americans to American history, through well-known figures like Martin Luther King, Jr., and notable moments in time like Juneteenth, but also through lesser-known stories and moments in history. Participants engage in these learning modules with the goal to inspire critical dialogue around the Black experience in the U.S.
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The NFL Foundation is proud to support EVERFI on its 306-African American History curricula. The Continuing Our Story program is dedicated to educating individuals on lesser known Black history stories and prompting powerful dialogue on race, equity, and inclusion.
Why “306”?
In April 1968, Dr. Martin Luther King Jr. traveled to Memphis, Tennessee to support local striking sanitation workers. On April 4, he was assassinated at the Lorraine Motel on Mulberry Street in downtown Memphis, in room 306. Dr. King had stayed at the Lorraine Motel numerous times during his frequent trips to the city.
Even before this tragic incident, the Lorraine Motel played a critical role in the lives of African-Americans long before Dr. King. Under the ownership of Walter and Loree Bailey the original hotel was expanded to include more guest rooms and drive-up access transforming it into a motel. Under their ownership, the motel became a safe haven for Black travelers to Memphis. Among the motel’s most famous guests are Ray Charles, Otis Redding, Aretha Franklin, and Louis Armstrong.
The 306-African American History course is named to honor Dr. King’s legacy and celebrate the Black experience from the past, present, and into the future.
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Featured Topics
Untold Stories
- Juneteenth
- Affirmative action
- Protests and marches for civil rights and equality
- Extending and limiting factors on civil rights
Black Business Titans
- Golden age of Black business and the growth of Black Wall Street
- Tulsa Race Massacre
- Myth-busting the racial wealth gap
- Examples of modern Black entrepreneurship
Black Medical Trailblazers
- Historic roots of systemic racism in medical care
- Black medical trailblazers historically and present day
- Exploring fact and fiction around medical outcomes in the Black community